For Hemglass, I worked across the entire brand journey—from loyalty campaigns and sales materials to packaging design. I created illustrations, animations, social media assets, and campaign visuals—bringing a cohesive and playful look to every touchpoint. I developed packaging concepts built around illustrated worlds tailored to each ice cream—creating a playful, cohesive identity. These visuals were further brought to life through animations for web and social media. The work also included sales and loyalty materials, social content, and campaign design.