A COMPANY HELPING LOGISTICS FIRMS TRANSITION TO ELECTRIC THROUGH TAILORED CHARGING SOLUTIONS – ERINIONCHARGE.COM IN COLLABORATION WITH JENS ODELBRING, I LED THE VISUAL DIRECTION AND DEVELOPMENT OF ERINION’S NEW BRAND IDENTITY. THE CHALLENGE WAS TO POSITION ERINION IN A SPACE DEFINED BY HEAVY INFRASTRUCTURE AND TECHNICAL COMPLEXITY, WHILE STILL FEELING PROGRESSIVE, ACCESSIBLE AND FUTURE-FACING. THE RESULT IS A RETRO-FUTURISTIC IDENTITY: A BOLD AND ENERGETIC SYSTEM DESIGNED TO REFLECT BOTH THE COMPANY’S INDUSTRIAL ROOTS AND ITS FORWARD-LOOKING AMBITION. THE VISUAL LANGUAGE BALANCES CLARITY WITH CHARACTER, MAKING COMPLEX SOLUTIONS FEEL MORE TANGIBLE AND SCALABLE. LAUNCHED: MAY 2026 ILLUSTRATIONS: LIAM PERNELL